Useful before you ever write to us.
Free reviews of your own business, done by hand, guides for every stage of the buying journey, and one email a week on what changed.
Find out where you stand.
Each one looks at your business, and the result is yours to keep.
The first screen review
Send one page. We read the first two screens the way a buyer does and score them against eight checks: what you sell, who it is for, the outcome, the proof, the alternative, the next step. You get the scorecard, the weakest check first, and a rewritten first screen.
Free. The review is yours to act on.
Send a pageDoes AI recommend you?
Find out which companies ChatGPT, Gemini and Perplexity name when your buyers ask who to consider. We run the check and email you what each one said, and where your name appears.
Free. Yours to keep.
Run the checkHow buyers choose, and how to be the name they pick.
Getting cited by ChatGPT, Gemini and Perplexity. Brand and positioning that buyers repeat. Content that reaches them before the first call. Each guide shows the method and cites its sources.
The B2B buyer journey: how buyers choose a supplier before they get in touch
What the latest research shows about the B2B buyer journey, the private stretch where shortlists form, and how to be on the list when it does.
Get noticedAI search optimization: how to get recommended by ChatGPT, Gemini and Perplexity
A practical guide to AI search optimization: what AI assistants quote, what to publish so they quote you, and how to check it is working.
Get shortlistedHow to stand out from competitors when every company says the same thing
How to stand out from competitors with a practical method for finding the sentence only your company can claim, including when products are similar.
Get shortlistedB2B content marketing strategy: reach buyers before the first call
A B2B content marketing strategy for buyers who decide in private: what content is for, what works at each stage, and a method a small team can run.
Get shortlistedBrand positioning strategy: how to write positioning people repeat for you
A step-by-step brand positioning strategy for startups and small businesses. Shortlists form from memory and recommendation, so positioning has to travel on its own.
Get noticedBranding and positioning: what brand identity does for a growing company
Branding and positioning for a growing company: how identity gets you remembered while buyers research alone, and two quick tests to see where yours stands.
Get noticedWhat is curiosity marketing?
The definition, the psychology underneath it, and the measures that show whether it is working.
PlanningMarketing agency, in-house hire or fractional CMO: how to choose
Marketing agency vs in-house hire vs fractional CMO: what each model buys, whether you need strategy or execution first, and a test to run before you sign.
What changed this week, and what it means for you.
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