How much, how long, and what happens when it misses.

It depends on what you want to happen and by when. Ten qualified leads by March is one job. Being the name buyers remember in a year is another. They sit at different points of the funnel, take different work, and cost different amounts. Your category, how many buyer types you sell to and what is already in place all move the number. Underneath all of it is hours, somebody's, at some level of seniority. So: scope first, number second, both in writing before you commit to anything. A number quoted before the scope is a guess wearing a suit.

Positioning and messaging, campaigns and AI search visibility are scoped projects with a start, an end and a timeline you know up front. Fractional marketing leadership runs monthly.

The scope lists every deliverable. Ad spend, paid tools and media costs sit outside the fee and stay in your name, so you always see what they cost.

Enough to be present during the months buyers research on their own, and for long enough to be judged. A budget cancelled in month four had yet to be given a chance. Start with the one thing that is missing, usually the sentence buyers repeat, then add channels that reach them.

Positioning and messaging, 2 to 4 weeks. Campaigns and content, 4 to 8 weeks per campaign. AI search visibility, 6 to 10 weeks, then ongoing. Fractional marketing leadership runs monthly.

Early signals move within one to two quarters: branded search, direct traffic, buyers repeating your words on first calls, your name appearing in AI answers. Pipeline follows after your own sales cycle on top of that. The Work page shows the timing on every case, with the trade-off that came with it.

You hear it from us first, in the monthly note, with what changes next. If the approach is wrong, you hear it from us, and it changes or the work stops. A contract is a scope, and a scope can end.

A guaranteed result in marketing is a guess wearing a suit. What you get instead is the scope, the timeline and the trade-offs in writing before anything begins, and the cases on the Work page, each ending on what it cost.

Projects end when the scope is delivered. Monthly leadership runs month to month with a short notice period, so leaving is a conversation, free of penalties.

You do. Ad accounts, analytics, domains, lists and files sit in your name from day one, and everything written or designed for you is yours to keep when the work ends.

Direct competitors are declined while the work runs, and the conflict is named before anything starts.

The senior person you meet on day one stays with your project to the end. When a project needs a designer, a director, a media buyer or a developer, people we have worked with for years join by name, and one person stays accountable for the result.

Specialists join by name when a project calls for them. You know who they are, and the accountability stays in one place.

AI helps with research, monitoring and first drafts. The thinking, the words you publish and every figure are checked by a person before they reach you.

Paid media rewards people who live in the ad platforms every day. A specialist who does joins by name, and the strategy, the message and the accountability stay here.

Startups and small to medium businesses whose customers research before they buy. That covers B2B companies of every size, from one-person consultancies up, and consumer businesses selling something people think hard about: insurance, clinics, renovation, education, retail.

Restaurants, shops and impulse buys, which win on local search, reviews and promotions. Anyone who wants free ideas in a pitch. Work approved only once it feels safe. Jargon, anywhere, including the invoice.

An in-house marketer knows your product deeply and is there every day. An agency brings several specialists and a view across many markets. Many small companies start with outside help to set the positioning and the plan, then hire in-house once they know what the job needs.

Seven cases are on the Work page, across construction software, enterprise software, AI platforms, health technology, IT services and technology services, plus manufacturing and retail work behind them. Every case shows the figures and what it cost to get them.

Yes, once a scope is on the table. Client names stay private on the site, and introductions happen in private.

Probably, and fairly. A lot of brand work ends as a beautiful document that stays in a folder. The test we hold ourselves to is whether it changed a decision you had to make: what you say on a call, what you stop selling, which audience you walk away from. Operational change is the only proof that counts.

Email hi@makethemcurious.com with a few lines about what you sell, who buys it and what is getting in the way. The reply says what we would do first, including when the better move is to wait or to work with someone else. The first conversation is free, runs about forty minutes, and is yours to end whenever you like.

Honesty about where things stand, access to a few customers so we can hear how they describe you, and one person with the authority to approve something slightly uncomfortable. That last one matters more than it sounds.

A short written note each month, free of jargon: what moved, what stalled, what changes next, and what it cost. Bad news arrives in that note, well before any quarterly review.

Then the job got done. You are paying for a second opinion worth having, and agreement is the cheapest thing on the market.